Wiz Marketplace Business Platform
Overview
A B2B procurement platform for businesses sourcing construction materials, tools, and daily-use supplies. It supports multiple user tiers, so Pro users get access to more product listings than standard business users.
The Problem
The platform required a flexible architecture to support multiple user tiers with different product visibility and access control rules. Standard users should only see general listings, while Pro users must have access to both standard and exclusive Pro listings. The challenge was to implement this segmentation cleanly while maintaining a consistent user experience and scalable frontend structure.
The Solution
I reused the architectural patterns from Wiz Marketplace to build this frontend in Next.js, then added role-based access logic so product visibility and access rules stayed consistent between Business and Pro users. Redux Toolkit handled user state and permissions, which let content render dynamically based on account type. I used Ant Design for a consistent UI system, and added SEO and Google Analytics tracking on top to support product discoverability and user behavior insights.
Impact & Results
Multi-tier
User Segmentation
Was: Single-tier · Business vs Pro platformRole-based
Access Control
Was: Basic · Dynamic content renderingReusable
Architecture Reuse
Was: Isolated · Shared patterns from main platformPersonalized
User Experience
Was: Static · Content based on account type