Wiz Marketplace Business Platform
Overview
A B2B procurement platform designed for businesses to source construction materials, tools, and daily-use supplies. The platform supports multiple user tiers, providing differentiated access between standard business users and Pro users with expanded product visibility.
The Problem
The platform required a flexible architecture to support multiple user tiers with different product visibility and access control rules. Standard users should only see general listings, while Pro users must have access to both standard and exclusive Pro listings. The challenge was to implement this segmentation cleanly while maintaining a consistent user experience and scalable frontend structure.
The Solution
I applied the architectural patterns established in Wiz Marketplace to build a scalable and maintainable frontend using Next.js. I implemented role-based access logic to differentiate between Business and Pro users, ensuring that product visibility and access rules were enforced consistently across the platform. Redux Toolkit was used to manage user state and permissions, allowing dynamic rendering of content based on account type. Ant Design was used to create a consistent UI system, while SEO and Google Analytics tracking were integrated to support product discoverability and user behavior insights.
Impact & Results
Multi-tier
User Segmentation
Was: Single-tier · Business vs Pro platformRole-based
Access Control
Was: Basic · Dynamic content renderingReusable
Architecture Reuse
Was: Isolated · Shared patterns from main platformPersonalized
User Experience
Was: Static · Content based on account type