Wiz Marketplace
Overview
A production B2C e-commerce marketplace for home and lifestyle products, supporting product discovery, checkout flows, analytics tracking, and multi-language expansion across regional markets.
The Problem
The platform started from a legacy React codebase with limited structure, inconsistent frontend patterns, and poor SEO capability due to client-side rendering. As the product scaled, the team needed a more maintainable architecture that could support better search visibility, performance, analytics, and regional expansion.
The Solution
I led the frontend modernization from legacy React to Next.js, introducing SSR/SSG capabilities for SEO and improving the overall application structure. I standardized state management with Redux Toolkit, improved metadata and tracking implementation, integrated GA4/GTM/Facebook Pixel, and added react-intl for English and Thai language support.
Impact & Results
Next.js SSR
Architecture Evolution
Was: Legacy React · Full modernizationEnabled
SEO Capability
Was: Not feasible · SSR + metadataCentralized
State Management
Was: Unstructured · Redux ToolkitMulti-language
Internationalization
Was: Single language · EN + TH support