MC Home Website
Overview
A SEO-focused property rental website built for MC Home Management, showcasing rooms at 22 Macalisterz. The room detail pages and booking flows were built specifically to improve search visibility and turn visitors into enquiries.
The Problem
The business needed room listings to actually show up on search engines, without sacrificing page speed or making the booking journey complicated. That meant getting dynamic room content indexed properly, with each detail page carrying solid metadata, structured data, and SEO-friendly URLs for long-term organic visibility.
The Solution
I built the platform with Next.js, using a hybrid SSR/SSG strategy. Room listing and detail pages got clean URL structures, metadata, JSON-LD structured data, a generated sitemap, and a configured robots.txt so search engines could index everything properly. On top of that, I set up image optimization with AWS S3, added GA4 event tracking, and built clear booking paths through both external platforms and direct contact.
Impact & Results
+64% clicks
Search Visibility
Was: Limited · Search Console clicks +64%, impressions +37%+213%
Property Page
Was: Low traffic · Property listing page clicks +213%99/95/88/100
Lighthouse Score
Was: Unoptimized · Performance, SEO, Accessibility, Best Practices39 events
Booking Intent
Was: 0 · GA4 reserve_now_click from 22 users