MC Home Website
Overview
A SEO-focused property rental website built for MC Home Management to showcase rooms at 22 Macalisterz, improve search visibility, and generate booking enquiries through optimized room detail pages and conversion-focused user flows.
The Problem
The business needed a website that could make room listings discoverable on search engines while keeping page performance fast and user journeys simple. Dynamic room content had to be indexed properly, and each room detail page needed strong metadata, structured data, and SEO-friendly URLs to support long-term organic visibility.
The Solution
I built the platform with Next.js using a hybrid SSR/SSG strategy. Room listing and detail pages were optimized for search indexing with clean URL structures, metadata, JSON-LD structured data, sitemap generation, and robots.txt configuration. I also implemented image optimization with AWS S3, integrated GA4 event tracking, and designed clear booking paths through external platforms and direct communication channels.
Impact & Results
+64% clicks
Search Visibility
Was: Limited · Search Console clicks +64%, impressions +37%+213%
Property Page
Was: Low traffic · Property listing page clicks +213%99/95/88/100
Lighthouse Score
Was: Unoptimized · Performance, SEO, Accessibility, Best Practices39 events
Booking Intent
Was: 0 · GA4 reserve_now_click from 22 users